Before I begin to write what I had learnt from the training, I must say the accommodation at Leelawadee Lagoon Resort, Pattaya Thailand is excellent. Perfect tranquil setting away from the busy Pattaya City and yet just a 10 minute walk to the nearest happening pub, club, restaurant and massage spas.
A very BIG thank-you to our mentor David for providing FREE accommodation and food during the 3-day-2-night workshop. I dare say the entertainment provided on the second day was an eye-opener to many of us and probably left some of us wondering…”Are you sure they are all Men? Read on for more highlights and photos of the pretty “ladies” .
The workshop is great for newbies like me as David outlines the training step-by-step in a casual environment. The materials are easy to understand and simple to follow.
I shall attempt to regurgitate what was fed to me below. And for those who are only interested in the food and great entertainment section, you can skip this part and scroll down.
1. Domain Registration
Find a name/product and check for availability under www.godaddy.com. Some names might have been taken up and you will need to find new ones. Register the domain at www.godaddy.com for USD 8.95. Best to have a .com domain.
2. Web Hosting
The domain is like your house ADDRESS, and web hosting is, well-your house! Go to Hostgator below and then click “Web Hosting” and sign up under “Baby” plan for USD 9.95. You will be uploading your photos, files and content pages of your website here.
3. Link Web Site To Hosting
Find the two DNS (domain name servers) from Host Gator which will be given to you after step 2. Login back into Go Daddy and insert the two DNS under the “Name Servers” section. This step allows uploaded pictures, words, logo and etc from your Host Gator into your website.
4. Getting Into Cpanel
Cpanel is a control panel which allows you to handle all the administration of your website. You can access into the cpanel by typing www.yourdomain.com/cpanel. You create webmail, add subdomain, change your password and many more things.
5. Setting Up One Main Email
6. Making A Catch All Email
7. Checking Emails Work
Go to cpanel and click on mail. Set up an info@yourdomain.com. Buyers can communicate through this email address. You can set a “catch-all” email system in order to capture emails which do not have info@yourdomain.com. For e.g. the system will capture email with xyz@yourdomain.com, with xyz being any words or numbers or symbols. However, the @yourdomain.com must be accurately spelled.
Do testing to ensure your emails work. Send 2 emails from any personal account to info@yourdomain.com and xyz@yourdomain.com. Check the inbox to see whether the emails can be received and it captures all emails with the ending @yourdomain.com. Do another testing by sending emails out from info@yourdomain.com. Check whether you can receive the email.
8. Deciding On A Squeeze Page
This page is added into your blog or website to obtain names and email addresses. This will build up your database of targeted markets. Turn your suspects to your prospects. Thanks to David for the software.
9. Setting Up Autoresponders
This allows your incoming mails to be automatically replied. It forms as an acknowledgement to your potential buyers that you have received their emails and assuring them that you will be contacting them soon.
This great feature of autoresponders allows you to reply to many incoming emails AUTOMATICALLY. Great programme to have when you do not wish to write the same acknowledgement email to 10, 20 or more potential buyers. Go to www.1shoppingcart.com and check the autoresponders there.
10. Configuring Opt-In Form Code
Go to www.1shoppingcart.com and get more information from the website.
11. Planning Autoresponder Sequence
Write at least 6 to 7 autoresponders which are in sequence as it takes time to convert a
potential buyer.
12. Websites And Blogs
You can set up a website or a blog or both! You can set up a blog under wordpress in hostgator under “Fantastico”. Or you can set up a free blog under www.blogger.com
11. Looking at Blogger
Choose a domain name and register for a new account at blogger. Your domain will appear as yourdomain@blogspot.com. You can choose a theme, upload pictures and write contents into your blog. A blog is similar to a diary book where you can write your thoughts and experiences but in a blog, you are able to put up photos. It is free of charge. Another advantage of having a blogger is that blogger is owned by Google and the chances of being searched under the Google Search Engine would be higher.
12. Looking at Wordpress
13. Looking at Frontpage
It is found in the Microsoft Office bundle of software programmes. You can also get it separately. Frontpage is user-friendly as it is similar to the other Microsoft Programs like Word, Excel and etc. Frontpage is good for those who like to have a free reign in designing their website. You can choose how to do your layout, choose your colour codes, your theme and many others.
14. Basics of Copywriting
Come up with heart-stopping headlines that grabs attention! Test the headlines to see which one works best. Use http://www.1shoppingcart.com/ that does split testing for you and it will track the percentage of hits and sales.
15. Graphics and Photos
Buy a digital camera to capture photos. Download the photos into your laptop or desktop. You can use Photoshop or ACDsee Pro Photo Manager or other photo software to enhance your photos. You might also need a software that helps to reduce the photo size for easier uploading.
16. Audio and Video
Go to http://www.audacity.com/ to get a free audio software. Use this as a tool to communicate in your website. You can also use your digital camera or web camera to capture videos to put up on the web.
17. Google Video and YouTube
Place your videos on Google Video and YouTube to increase your website exposure. You can also use YouTube’s video and paste the link in your website to create an interesting page.
18. Paypal Or Merchant
This is a payment gateway in which buyers can pay their money into. You will need to open an account with paypal. This service is free.
19. Clickbank For Fast Cash
Clickbank is a payment gateway for digital products. You can also find digital products to sell on your website.
20. Forum And Support
A forum serves as a platform to exchange ideas, ask information or just to stay in touch. You can create a link in your main page to go into the forum page. Go back to your cpanel under Host Gator to learn more on how you can create the forum page.
A support page is a ticketing system that receives enquiries and serves as a mode of delivering solutions. It also has a tracking system to ensure the enquiries are being responded within a certain time-frame.
21. Normal Site or Membership
A membership website is more advantageous as it has recurring business. Set up a membership website that allows the member to receive newsletters, information or e-book on a daily, weekly or monthly basis.
22. Articles for Content
Write your own articles for your website. Otherwise you can go to http://www.ezine.com/ or http://www.goarticles.com/ to buy articles for your website. Articles help to generate more interest in your website.
23. Marketing Make Over
Go to http://www.marketingmakeovergenerator.com/ which allows you to have a one-stop solution for your website.
24. Software that is Recommended
Wordtracker is a software to find keywords. This software is useful to find words which have high searches. You can then use the results of the searches to find a niche.
25. BONUS 1: Camtasia
26. BONUS 2 : Havads
27. A summary of list of websites
http://www.iyd.com/
http://www.godaddy.com/
http://www.hostgator.com/
http://www.audacity.com/
http://www.automateyoursite.com/
http://www.bestautoresponderservice.com/
http://www.1shoppingcart.com/
http://www.freeautobot.com/
http://www2.blogger.com/
http://www.goarticles.com
http://www.ezine.com/
http://www.filezilla.com/
http://www.leapfish.com/
http://www.microsoftphotostory.com/
http://www.clickbank.com/
http://www.wealthsuperhighway.com/
http://www.marketingmakeovergenerator.com/
